Leadership

DEB BOLNER PROST's career has spanned the advertising, marketing, and statistical data with entrepreneurship in new products, distribution and e-commerce. Armed with a Bachelor of Science (Advertising and Psychology), an MBA, and an internship with J. Walter Thompson (NY), Deb spent 7 1/2 years with Ed Yardang & Associates Advertising Agency, where she held managerial positions (VP Marketing Services) responsible for Market Research, Media, and was the Account Supervisor on several of the agency's key accounts (Adolph Coors, Coca-Cola USA, CPC International, The San Antonio Convention and Visitor's Bureau). She started Promark research in 1982, built the company into a successful marketing information and research firm, then sold it in 1992. In 1985, Prost launched TARGET SA, an innovative semi-annual syndicated research report which monitors San Antonians' consumer behavior, and attitudes. Today, Prost focuses on strategic management, marketing, and research activities via Prost Marketing, Inc. In between Prost also ran a coffee distribution firm, and marketed a natural cooling product called COOL OFF, a Muscle and Joint Gel, and pharmaceutical grade vitamins,  herbs, and supplements under the same brand name. Deb's professional area of expertise includes strategic marketing consultation, consulting on Quality Management issues and processes, statistics and marketing research, and customized media and communications analysis and applications. She has a broad base of category experience with emphasis on healthcare, tourism, financial services and products, package goods (food and beverage), and restaurants. Deb is also very active in her profession and community, having held key offerships with the American Marketing Association (President, Board of Directors), Greater San Antonio Chamber of Commerce (Board of Directors, Marketing Steering Committee, Economic Analysis Panel), American Advertising Federation (Board Member and Officer), Marketing Research Association, The Texas Travel Research Association (Officer and Board of Directors). Texas Economic and Demographic Association (Board), Discover Texas Association / Texas Travel Industry Association (Board of Directors), Fiesta Commission Marketing Committee, San Antonio ARea Council of Girl Scouts (Board Nominating Committee), Library Foundation Board (President), Incarnate Word College Business Advisory Board, North San Antonio Chamber of Commerce, and United Way (Marketing Committee). She also served on the Time Warner's Advisory Board and Frost Bank's Small Business Advisory Board. Prost led the Olmos Park Economic Development Board for 3 years. She currently serves on the past president's board of the Library Foundation, is on the Los Compadres (of the SA Missions) Board, and is an elected official serving on the Olmos Park City Council. Deb was one of AdWeek Magazine's Women of the Year (1984), received the American Marketing Association's Outstanding Marketing Person of the Year Award for 1985, was named Joske's Achiever (1985), and Mass Communication Outstanding Alumni of Texas Tech University (1985) and UTSA Graduate School (1987). During 1986, she served on the Editorial Advisory Board of the San Antonio Light. Debbie was named a finalist for Small Business Leader of the Year by the Greater San Antonio Chamber of Commerce in 1987. She was named one of the "40 UNDER 40" by San Antonio Magazine in 1988. In 1991, she was named Outstanding Marketing Person of the Decade by the American Marketing Association. She was named San Antonio Public Library "Champion" in 2002. The North Chamber named Prost, Small Business Leader, and she was inducted into the Marketing Hall of Fame, both in 2011. Deb has also been a frequent speaker for a variety of trade and industry organizations on Strategic and Marketing Planning, Marketing Research and Statistical Process Control Techniques, Tourism Topics, and Quality Enhancement topics, including Leadership, Collaboration, Communication, and Purpose Mastery. She has moderated nearly 2,000 focus groups / strategic planning sessions throughout her career.          

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