Quantitative Research Capabilities and Experience

Quantitative research allows you to statistically determine feedback regarding your hypothesis (service, ad concept, ideal, message, price, etc.). Specifically, scientific methods are employed to survey and gain relevant and projectable reactions from your target audience regarding your current issue. QUANTITATIVE RESEARCH CAN BE USED TO:
  • Probe and understand stakeholder segments
  • Document brand identity and value propositions
  • Ascertain features and benefits that make a difference
  • Evaluate new products; estimate market size
  • Conduct feasibility studies
  • Test pricing / elasticity
  • Probe product positioning, differentiation, regeneration
  • Segment markets
  • Model economic impact
  • Test loyalty-reward programs or special promotions
  • Determine strengths and weaknesses of creative concepts / ads / positioning statements
  • Test creative executions

Quantitative Research Must:

Use the most appropriate data collection methodology
  • Phone
  • Online
  • Client-supplied
  • Hybrid
Employ a statistically relevant sampling procedure
  • Random
  • Stratified - Quota based system
  • Appropriately weighted
  • Targeted Geographic, Demographic and Lifestyle segment
Have a well-designed and unbiased instrument - pre-tested Utilize exacting statistical measures
  • Descriptive statistics (mean, median, standard deviation, and mode)
  • Actual Behavior (using inferential statistics and appropriate scales)
  • Consumer attitudes (identify independent variables in consumer thinking that affect purchasing decisions)
  • Advanced statistics (Conjoint, Multi-variate Analysis)